Discover Gage Kalama's experience trying on the flex tanga. A model at Bridge Models and recent economics graduate, Gage shares his unique perspective.

Explore Yves on the cover of Crotch Magazine, featuring ULTRA's Bare Bottom. The magazine promotes a positive image of men, bodies, and sexuality.

Don't miss our sale! Selected items, including Bare Bottom, Flex Tanga, Pure Thong, Toxic Bottom, and Baby Thong, are available for $65 with free international shipping.

Join us for cocktails by the pool at our Tel Aviv Pride POP—UP shop. Explore a selection of gender-free swimwear systems designed for all, celebrating the spectrum of gender expression.

Get ready for summer with a 10% OFF discount on all pieces. Thank you for supporting and celebrating our new launch with us!

Delve into Tama Gucci's journey, growing up online and finding footing amidst a frenetic exchange of ideas. His experiences read as canonical for an extremely-online teen in the 2010s.

Experience ULTRA's groundbreaking dance party, a new generation taking over Tel Aviv's nightlife. Join this journey of exaltation and become a part of the movement now.

Celebrate SS22 with our first-ever runway show, capturing the essence of swimwear for all genders, sizes, colors, and shapes.

François Sagat — iconic queer artist, performer, and cultural force — in the Ultra® Baby Thong. A figure who has shaped how we see ourselves and expanded what we imagine possible in the queer world.