Built for Performance. Made for Every Body.

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Born from sport. Made for life. Performancewear for every body. We create tools for the body: sculpted, technical, and unapologetic. Made to work as hard as you do.

Close-up of a man wearing green and black striped athletic compression shorts with the brand name 'ultra' visible on the lower left side.

Every piece is engineered to move — gym, club, beach, street. Designed with form and function at the core, made to hold through sweat, water, pressure, and attention.

Person wearing black and white athletic shorts, adjusting a black waist wrap with 'ultra' logo.

We believe in visibility, identity, and performance — as acts of strength, style, and self-definition. Every garment is an extension of your presence, crafted to follow your form and amplify your movement.

Close-up of a man's muscular torso and lower body wearing black and purple athletic compression shorts.

We don’t just make clothes. We build systems that empower bodies to be seen, felt, and remembered. Our work lives where muscles meet fabric, where bodies express more than strength — they express who we are.

Close-up of a young person with short dark hair holding headphones, wearing a small earring, and looking thoughtfully to the side.

Designed in New York and Tel Aviv. Made in Gaza and Xiamen. A multicultural, queer-owned business. A quiet majority — building the future, side by side.

A shirtless man wearing blue and gray athletic compression shorts, holding his knee, against a plain white background.