
Made to Move.
Built to Be Seen.
SS25: Engineered to Move
Bold cuts built for movement, powered by FLASHMODE™ — our signature reflective print tech that shifts from matte to electric under direct light.
Crafted with Italian fabrics from Milan, designed in Tel Aviv & New York, and precision-cut in Xiamen. Brought to life in harmony by our multicultural team — designed for every body.
Performance Favorites
Discover our curated selection of best-sellers that redefine comfort and style, perfect for those who live to perform.
Reviews
Best Sellers
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Under the core value of inclusivity, ULTRA challenges toxic masculinity, unrealistic body image, and the lack of options for trans and queer people.
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We aim to empower those who are brave enough to be themselves, and our vision includes everyone. The brand takes pride in its sustainable operation and handcrafted products made in harmony by its multicultural team of experts in Tel Aviv.
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We’re back with a New Years Eve Loft Party ⇄ 2@25 ⇌
with Noury Lizarraga, Michal Serr, ACOWGRL & DJ Toma. Can’t wait to sweat it out ↶ on the dancefloor ↷ with U ↺
An exclusive celebration for our community, taking place in the heart of Tel Aviv at our brand-new studio in Florentin. Last Tickets Available.
Built for water, sun and sweat
Our new swim collection is here — bold, body-focused, and built for performance. Featuring striking cuts, premium fabrics, and our signature FLASHMODE™ reflective detailing, each piece is designed to move with you from beach to club. This is swimwear that performs as hard as you do.