Muscle House

Celebrating sports culture beyond the pitch, Muscle House connects communities and curates subcultures. Through innovation and performance-driven stories, we amplify voices and redefine what it means to be a team. This is where every story fuels the movement.

50x70cm 8/12/24 50x70cm 8/12/24

ULTRA Wellness Club — Pilates & Snacks

Enjoy coffee, a revitalizing Pilates session with Ofek Saada, and delicious snacks by Liel Bomberg and Noa Bonné—all in our brand new A/C-cooled studio.

50x70cm 5/6/23 50x70cm 5/6/23

Tel Aviv Casting Call for Haaretz Pride Issue Cover

We're seeking individuals of all genders, sizes, shapes, ages, ethnicities, and identities for a Pride photoshoot. Let's capture the diversity and beauty of the LGBTQIA+ community in Tel Aviv, celebrating our unique identities.

50x70cm 12/27/22 50x70cm 12/27/22

Calling All Talent: New York City Casting Call

ULTRA is coming to New York City for its SS23 campaign shoot. We're looking for non-binary individuals and people of color across various gender identities, sizes, and shapes.

50x70cm 3/3/22 50x70cm 3/3/22

SS22 Runway Revolution: Celebrating Inclusivity, Rejecting Thong Stigma

Celebrate SS22 with our first-ever runway show, capturing the essence of swimwear for all genders, sizes, colors, and shapes.