Bodies Are Complex. So Are We.
At Ultra, design begins with the body — not the perfected version you see in ads, and not a fantasy shape carved out of ideals. We start with reality: the body in motion, layered with muscle, sweat, rhythm, and speed. The body as a system that shifts, flexes, breaks, and rebuilds.
Our silhouettes are drawn from that complexity. Cuts follow tension, seams trace strength, fabrics adapt to skin under stress. Every piece is an experiment in movement. Nothing is decorative; everything is functional. When the body bends, twists, or lifts, the garment has to respond in sync. This is where sport logic enters — a discipline born from training, repetition, and endurance.
But Ultra isn’t only about function. Our design carries its own graphic language — a visual system made of arrows, contrasts, bold typography, and directional cues that speak as clearly as seams and stitches. Graphic language is performance, too. It’s how the body is seen: lit under a spotlight in the club, caught mid-stride in the street, or stretched under fluorescent gym lights. Ultra lives in all these spaces at once, because performance has no single stage.
Bodies are complex, and so are the cultures they move through. Sport and nightlife, street and studio, Tel Aviv and New York, Milan fabrics and Xiamen precision. Ultra is built out of this multicultural system: global by design, unified by movement. Each garment carries that hybridity — technical yet graphic, athletic yet expressive, simple in form yet charged with intensity.
We believe performance is not only physical. It’s identity. It’s the way sweat translates into pride, how muscle becomes silhouette, how repetition builds confidence. Wearing Ultra is part of that equation. It’s not just about what you wear but how your body performs — whether you’re sprinting, posing, training, or just showing up.
Ultra is a system for every body. A team of motion and rhythm, a graphic identity written across skin. We fuse sport logic with design language because nothing less would capture the truth: bodies are complex. So are we.